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VR Sex Toys inches up the SEO rankings

Search Engine Optimisation

Project description:

Client industry – Adult Entertainment Products

Location – Perth

Services Provided – SEO, Content Marketing

Period – 9 months

VR Sex Toys contracted Undergrnd Marketing to help them increase their online visibility and overall search engine rankings. As the company operates within the boundaries of the adult entertainment industry, their website was receiving minimal web traffic due to the large number of competitors and products online. This was the same case for their social media, with minimal visits and engagement with their channels. Since engaging Undergrnd Marketing’s services, the website has seen a 289% increase in organic traffic.

Going for broke

VR Sex Toys was competing against some big players in the porn industry to increase visibility for prominent keyword search terms. The team at Undergrnd used playful, engaging and at times downright scandalous content to attract website traffic. Utilising blog articles and how-to videos, our team was able to increase the national search engine rankings to number one for the brand name as well as for three key search terms, with an additional eight terms ranking within the top ten. Furthermore, Undergrnd Marketing produced video content that has upwards of 350,000 views on Youtube.

Getting into bed with the competition

Recognising the VR porn industry was already heavily saturated with content, leveraging a recent partnership with another company specialising in VR porn videos helped boost click-through results for VR Sex Toys. By capitalising on the other company’s existing audience base, we were able to exercise back-linking to boost SEO rankings for our client's website.

How we did it

Undergrnd Marketing is a Perth-based marketing company providing search engine optimisation to our clients. Through our targeted research techniques and SEO web tools, we are able to find keyword search terms with the greatest growth potential to assist our clients in reaching a better Google position. Despite the large amount of competition in the market, VR Sex Toys has seen great results. We were able to utilise other SEO tools to boost the website's search visibility along with maintaining original, keyword-targeted content and media.

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