Leaf & Bean has been a Mt Hawthorn coffee strip favourite. After the current owners took over in 2014, the focus was on turning the cafe into a solid performer from the kitchen to the coffee production. They nailed it. But they weren't reaching their full potential yet. Their social media presence was almost non-existent and their web presence did not exist at all. Undergrnd were engaged to help breathe fresh air into their social media presence and then create a new website which was mobile friendly. We think we nailed it too.
With around 70% of users looking at their site from their mobile device, we decided to build a simplistic designed website which gave the users instant information on their menu and location as well as linking to their Facebook and Instagram for the users to further engage with the brand. By pushing the web traffic from the website to Leaf & Bean's social media channels, their followers have seen solid growth and sales have also increased, especially with items that were specifically mentioned on Instagram.
"I can't believe how popular Instagram has been for our customers. We've seen a spike in customers ordering more of the elegant dishes on the menu after seeing them plated up on our Instagram page via our website. It's been great for attracting new customers and local tourists." - Amy, Owner of Leaf & Bean