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Easygrab: grabbing audience’s attention

Content Writing Services

Project description:

Client industry: Food hygiene industry

Location: Australia and New Zealand

Services Provided: Content Marketing

Period: 8 months

EasyGrab enlisted the help of Undergrnd Marketing to increase their online visibility and brand awareness. As a product new to Australia, Clean Hands by EasyGrab (and their website) were relatively unknown in the local market. Undergrnd were tasked with getting the word out about the brand through creating engaging online content.

From eco-friendly to audience friendly

Undergrnd identified content (both written and visual) as a key player in getting the word out about Easygrab’s eco-friendly hygiene products. Our content team created a range of keyword-focused and topical articles to engage users and drive traffic to Easygrab’s website. Through various articles showcasing the benefits of Easygrab’s eco-friendly mitts, we were able to increase Search Engine Rankings for the brand name as well as other key search terms. Over an eight month period, EasyGrab saw a 415% increase in organic search traffic, with blog articles generating 17% of monthly traffic to the website.

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