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Driving PPC success for Wagner’s Mechanical

Digital Marketing

Project description:

Client industry: Trade

Location: Perth

Services Provided: Adwords

Wagner’s Mobile Mechanical Services engaged the services of Undergrnd to drive conversions and increase the business’ brand awareness through a targeted PPC advertising campaign. With these two goals in mind, Undergrnd launched a combination of search and display ad campaigns to help Wagner’s increase their visibility for target keywords whilst increasing overall awareness of the business amongst target users.

Cranking up the conversions

As a small, family-owned business, we wanted to ensure Wagner’s were getting the most out of every cent they put into their advertising efforts. Using keyword research tools, targeted advertising and goal-specific bidding strategies, we were able to identify the search terms with the highest potential before optimising search ads to ensure they were reaching the right people at the right time. Within a three month period, Wagner’s were averaging thirty conversions per month.

Driving success

In addition to targeted search campaigns, Undergrnd set up several display ad campaigns to help Wagner’s get the name out about their brand. The display ad campaigns reached over 200,000 users per month and generated over 2000 average monthly clicks.

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