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Claiming top spot for a communications client

Search Engine Optimisation

Project description:

Client industry: Communications

Location: Perth

Services Provided: SEO & content marketing

Period: 3 months

A local communications client enlisted the help of Undergrnd Marketing to increase their search visibility, website traffic and overall search engine rankings. As it stood, the website was listed on the second page of Google for the client’s primary keyword and was receiving minimal traffic as a result.

Content is key

Undergrnd identified website optimisation and content strategy as integral steps in improving the client’s search engine rankings. Using targeted research techniques and SEO web tools, we helped the client identify keyword search terms with the highest growth potential. Through an effective SEO and content marketing strategy, we were able to optimise the client’s website for these key search terms whilst drawing more users to the website organically through engaging, keyword-focused blog content.

The results

After just three months, the client was ranking in first position in organic search results for their primary keyword, both locally and nationally. In addition, the client’s organic search traffic increased by 1,400% across a three month period.

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