Dylan UrquhartMay 11, 2015Stock photos, they are everywhere and slowly becoming the first choice for web developers when creating new websites or social media posts.
We have only two words for this. STOP. NOW.
Sure, using stock photos can make your site look more professional, help break up the text on pages, help illustrate your points more clearly and more. ALTHOUGH, it is important to note the following:
Sometimes stock photos make no sense whatsoever...
If your business is purely Australian-owned and operated, it may be difficult for you to find appropriate stock photos to begin with. Even at first glance, majority of all stock photos of people generally have the standard USA demographic and colour profiles. This gets especially difficult if you are in the medical or safety industry. With majority of photos showing the standard USA styled Doctors, Fireman and Police.
With the majority of good quality stock photos costing over $80 per unit, once you purchase 10 or more, it starts becoming a bit daunting. Taking your own pictures or hiring a photographer will be a little more expensive at the start, but will pay off over the long term.
It's very difficult to find a stock photo that encapsulates your business. If you really want to show your customers what services you offer, best to hire a photographer and take various scene photos to use over time. This way you can showcase a product or service in various settings and have fresh content for months and months.
Sometimes a stock photo would be perfect if just one variance was made, or you would love it if a stock photo had several different versions so you could use them over a period of time. Unfortunately, this is quite hard to find. Hiring a photographer is a great first step in creating a solid image bank for your company to use over time.
Look into how many photos you actually need for your site. Discover a theme. Calculate the time needed to get the photos you need and compare it to purchasing stock photos.
Sometimes there may be no other option but to purchase stock photos. Therefore it's important to make sure the stock photos match the theme that your site or business is going for.
What is my business and website trying to achieve?
By asking yourself this question, finding appropriate photos becomes much easier. Many web developers and small businesses make the common mistake of loading their page with pictures that simply look cool but don't exactly serve a purpose. Descriptive photos are the best, as they are meant to help showcase your business and explain to newcomers what you do.