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Why local influencers should be part of your SEO strategy

Tessa Dempster
Marketing Coordinator
Online presence is now integral to a business’ marketing strategy. Whether it’s through a functional website, social media campaigns or targeted SEO - your business needs to factor digital marketing into its advertising budget. A new online marketing strategy businesses are opting for is social influencer posting. Here is why you should be using local influencers in your SEO strategy and marketing campaigns.

What is an influencer?

An influencer is a social media personality or celebrity who has a strong online following and fanbase. This can be on a website or any social media channel in industries ranging from beauty and fitness to food and drinks. An influencer does just as the name suggests - influences. In this particular circumstance, they influence their social media followers to purchase products and services. This can be in the form of subliminal posting, with them wearing a particular dress and tagging the brand in it, or more promotional posts with a call to action for their followers to purchase the item being promoted. Influencers are a massive part of social media marketing, with marketing agencies formed purely to establish the influencer-to-business relationship. In summary, your business will essentially be piggybacking on the influencer’s social media following to gain greater exposure for your brand’s products and services.

How to influence your SEO rankings

  • Strong link-building: The more popular an influencer, the more authority their page will have. Therefore, getting an influencer to share a link to your website on their page will positively impact your SEO rankings by giving you a strong, authoritative backlink. To achieve this effectively, you will need to find local influencers who are in your industry or field in order for the backlink to be effective. For example, if your business sells sporting products, you should use an influencer who is big on health and fitness instead of an influencer who focuses on food.

  • Creative, original content: Creating engaging and unique content is a challenge for any brand. Utilising an influencer whose sole success relies on creating engaging and unique content is a simple solution to the problem. Another way of generating brand awareness for your business is to use an influencer to encourage their followers to create content for you, by sharing unique images of themselves with the product, or by commenting on the post with users in their network.

  • Brand visibility and engagement: One of the biggest challenges for businesses is to be visible over their heavy market competition. To get your business to rank highly on search engines, your business will need to implement an active and ongoing SEO strategy to maintain a high ranking position. Using an influencer can be a great way to boost your business’ online engagement using the age old theory of “word-of-mouth”. Influencers’ biggest selling point is their audience, who they have carefully curated through consistent posting that adheres to their audience's values and interests. Getting a “recommendation” from a popular influencer is basically the equivalent of standing up in a crowd and having Usain Bolt recommend a running shoe. The audience recognises his expertise in the field, and therefore trust and value his opinion.

Make influencers a part of your SEO strategy

Using influencers as a part of your SEO strategy won’t guarantee you likes, but it will help to raise brand awareness and help increase reach and social engagement. If you want to learn more about how influencers can help your marketing strategy, get in touch in with the experienced team at Undergrnd Marketing agency. We offer a range of SEO services, from website audits and content writing to social outreach, to help businesses boost their search engine rankings.

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