With the large selection of DIY website builders available, it's relatively easy to build your own website for your small business. Or so you thought.
Many small business owners fall into the trap of building their own website with little to no experience thinking it will be a cheap an easy way to get their business some online leads.
The top 5 mistakes that small business owners make when building their own website are:
Building a website must follow an easy to use page structure, as it will determine how your users will navigate through your site. Many make the mistake of creating too many pages that are not in the correct structure or folders. This can easily lead to users of your site becoming frustrated and confused with them ultimately leaving your site.
To fix this, make sure you have a goal in mind. Ask yourself, "Do I want people to call me", or "Do I want to showcase my portfolio" etc. By knowing what your website's purpose is, you will get a better idea of what you need to showcase on your site.
Site speed is critical. Google ranks your site based on it and your customers will leave your site if it's too slow. The main culprit of a slow site is the abundance of large sized images and other files.
To fix this, make sure you keep the majority of your images under 70 kilobytes. If you have a lot of pictures on a page, maybe look at using thumbnails or a gallery in order to allow the page to load. If you don't have the photoshop skills to do this, try sites like Tiny JPG
When it comes to making a sale or getting a client to contact you via an online form, it is imperative that you are asking the right amount of questions. Too short, and you have to chase up just to get basic info. Too long and you risk the client leaving the page.
Easiest way to fix this is to have a contact form that just has basic info (name, email, phone, request), and the secondary or further info form on a new page (item, further details for order). This way the form doesn't look too overwhelming.
SEO is important in getting traffic to your site. Adding page descriptions and tags to your images are the easiest way to ensure your website is being found by Google. Many small businesses forget to add the page description, or make the error of making the same page description for all pages (this comes up as an error in Google as it counts as 'duplicate page descriptions').
How to fix? Simply go through your page descriptions, or get a dedicated SEO company such as Undergrnd Marketing to look through your pages for a quick audit. This way you know all pages are properly tagged and will maximise your chances of being shown on page one of the Google search results.
Sorry to say, but the old 'Kevin Costner' days of 'If you build it, they will come' no longer exist. With millions of pages of new content created every day, you can no longer simply create a website and have thousands of people visit it without marketing it correctly. Just like creating a shopfront, a website must be advertised, promoted via various channels, and maintained.
Hiring a professional marketing company is the first step in getting your website noticed.