Links - Link errors are no stranger when it comes to SEO audits. Whilst relevant and fully functioning links are a great way to direct customers to relevant sections of your website (or even to relevant information on other people’s websites), broken or ‘spammy’ links could also harm your search engine performance. If you want your website to perform smoothly, check that all your internal links and redirects are working, especially if you’ve changed any page URLs. You should also check for any broken external links or any inbound links from spam pages that could be harming your website’s trust authority.
URLs - They may not be the biggest search engine ranking factor, but clear and relevant URLs can positively impact both search engines and user experience. Ideally, a URL should provide a clear but concise indication of a page’s content. Whilst it should include your keyword or content focus, your URL generally shouldn’t exceed four or five words and should NOT include symbols. A long URL complete with symbols not only looks like spam, it can also deter a user from clicking or copying your page’s URL.
Meta-descriptions and title tags - Meta-descriptions and title tags often get overlooked by website owners due to their smaller impact on search engine rankings. However, these elements of technical SEO can be fundamental to user experience and click-through rate. Title tags and meta-descriptions are one of the first things a user will see when your page appears on a search engine results page, so you need to set a good first impression on prospective customers. Both your title-tags and meta-descriptions need to be relevant, interesting and indicative of the content on their respective pages. You should also be mindful of the length of both these elements if you want them to be visible on search results pages.
Heading - Optimising your page’s content with relevant H1 and H2 tags can help structure your content whilst indicating to users (and search engines) what your content is about. Think of this as dividing your content into sections and subsections: your main title will be in H1, and any secondary titles will be in H2 or H3 and so on, depending on their placement and importance.
Images - Whilst image issues may not directly impact your search engine rankings, they still have an important impact on user experience. If your content does include images, make sure the images are loading effectively and include alt attributes to ensure they can be indexed by search engines. Although it’s important to use high quality images on your website, you may also need to adjust their size and resolution to ensure your rich text isn’t negatively impacting your site speed.
Responsive design - In today’s mobile world, it’s becoming increasingly important for businesses to optimise their websites for mobile users. Too many businesses and organisations overlook the importance of mobile SEO when it comes to building or optimising their website. Whether you're building a website from scratch or optimising its design, make sure you choose a format and configuration that is mobile-friendly and responsive to different devices.
The team at Undergrnd Marketing offer SEO, web design and marketing consultation services for businesses across Perth. Whether you need a new website or want to optimise your current website for both users and search engines, we can provide the advice and expertise you need to remain competitive in the online market.
Contact the team via our website to find out how we can help you optimise your online presence.