Yes, this means that there is a high demand for good restaurants, but why would a person choose yours?
People want the restaurant to be nice, with amazing service and delicious food. Achieving this is easier said than done. It takes a lot of time, work and effort to run a good and reputable restaurant and it all starts with a great business plan.
Here are some of the tips you should definitely incorporate in your restaurant business plan if you want it to be successful.
The location is what can make or break your restaurant. Search for a busy neighbourhood, but keep in mind that availability of parking and easy access are important. If you can - opt for a corner of two streets for your restaurant.
Don’t give up on a restaurant idea if you think your place is too small. A good interior decorator can still make it work. Promote a “takeaway” option to clear your tables sooner.
Food quality is still the factor of unprecedented importance when it comes to choosing a restaurant. However, design and decor are right behind it, so they deserve your attention.
People love sharing their food stories online. Therefore, you need to make your restaurant Instagram-worthy. Achieve that by paying extra attention to your tableware, utensils, linen and all those little details that would make a great photo even better.
A restaurant cannot be successful if the kitchen is not functional. For that to happen, an excellent interior designer has to be involved. They will anticipate the critical points and enable the efficient and quick workflow.
Your menu is like an ID of your restaurant. Therefore, make it look amazing and consistent with your overall restaurant design. Choose the colours and fonts carefully.
Some people hate onions. Others cannot stand garlic. Nuts cause allergies with many of your customers. Therefore, your menu should include the list of ingredients for every item. It will prevent bad restaurant experience and save your waiters the time they spend explaining each of the dishes.
Oversized portions are not economical and they are not even healthy. Trim down your food portions to a reasonable size and watch this change improve your profits.
Some dishes are more popular and some are less popular. Make a regular revision of your menu and leave only the ones that sell well. You can replace the unpopular ones with new menu items.
Different food options are becoming increasingly important. Healthy options are necessary, but it is wise to include vegan, raw, gluten-free, or all-organic. Follow food trends to be up to date.
Spreading the word online is very important for your restaurant success. Organise bloggers’ events and work with social media influencers to announce your presence.
All it takes is to ask people for a sign-up or to like your Facebook page to use your free Wi-Fi network. This collects their contact details you can later use for your social media efforts.
Implement some kind of loyalty program for your customers. Allow them to have special cards that they can use to earn points which they can later exchange for some perks.
You need a strong social media presence. Maintain active and interesting Facebook, Instagram and Twitter accounts and communicate with your consumer base. Ever heard of the amazing Wendy’s Twitter account craze?
It will save you time and money if you allow people to order online. This service is next to necessary for every modern restaurant.
The moment a customer notices a stain on anything, they think a bit less of your restaurant. Prevent that and replace, clean and neutralise anything that has a stain on it.
Keep the outside of your restaurant as clean as the inside. It gives out a perfect first impression and makes people want to come in.
Improper washroom hygiene can destroy your restaurant business. Keep it spotless and clean it every hour.
Uniforms will make your employees look professional and that helps your efforts to attract customers. Keep those uniforms new and clean at all times.
These tips include valuable advice about hygiene, marketing, design and menu organisation. They are the essential gems of wisdom taken from the experts. However, there so many more ideas that can help you improve your business plan - a hundred more! Explore these strategies and write a better business plan with 126 Expert Ideas for Your Restaurant Business Plan.
This article was researched and written by www.alsco.com.au.