As a club or community, you have news your members and fans want to hear. This can come in the form of a:
For a potential sponsor, being included in these communications is a great way to show community engagement, company goodwill and the opportunity to communicate with a localised, target audience.
If people care about your club or community, chances are you can post the weekly happenings on Facebook and create a bit of an online following. Potential sponsors are likely to check out your social media presence and take it into consideration. After all, if you can announce your new sponsor to thousands of active followers, they have the potential to gain several new clients.
Having a quality website where you direct your members and fans to is a great way to attract local sponsors. If you regularly post articles, score updates, match reports and other community news, you can sell the ad space to sponsors. It’s also important to note a quality website means the sponsor will gain a high quality backlink as a bonus for their sponsorship (this is great for their own website’s SEO).
If you have a regular event, fair or even a quiz night, you could use this as a chance to invite sponsors and thank them for their support. Not only is it great to get the companies involved so they can meet the people who they are actually sponsoring, it also shows you care more about them than just the money they send across.