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So you want some sponsorship money?

Dylan Urquhart
Director
I’ve been a member of sporting clubs since my childhood all the way into my thirties, not to mention my work for not-for-profits and charities as well. So it’s safe to say I have seen the drive for gaining sponsors for well over two decades now. The one thing that has led me to writing this blog, is that over the past two decades, I have seen the same issue come up time and time again - the “why don’t people want to sponsor us” question.
The number one problem in getting sponsorship for your not-for-profit, local sports team or community club, is you need to actually offer something in return. This shouldn't be confused with a donation, but in 2017 we are overloaded with overzealous charities and causes asking us to donate to on a daily basis. So what should you do to actually lock in a sponsorship? Make sure you have these key pillars set up before you start pitching those potential suitors.
Soccer sponsorship

Build a Mailing List

As a club or community, you have news your members and fans want to hear. This can come in the form of a:

  • Newsletter
  • Email Mailout
  • Letter Drop

For a potential sponsor, being included in these communications is a great way to show community engagement, company goodwill and the opportunity to communicate with a localised, target audience.

Build a social following

If people care about your club or community, chances are you can post the weekly happenings on Facebook and create a bit of an online following. Potential sponsors are likely to check out your social media presence and take it into consideration. After all, if you can announce your new sponsor to thousands of active followers, they have the potential to gain several new clients.

Build a (Good) Website

Having a quality website where you direct your members and fans to is a great way to attract local sponsors. If you regularly post articles, score updates, match reports and other community news, you can sell the ad space to sponsors. It’s also important to note a quality website means the sponsor will gain a high quality backlink as a bonus for their sponsorship (this is great for their own website’s SEO).

Host Community Events

If you have a regular event, fair or even a quiz night, you could use this as a chance to invite sponsors and thank them for their support. Not only is it great to get the companies involved so they can meet the people who they are actually sponsoring, it also shows you care more about them than just the money they send across.

Got a project in mind?

We are very interested to hear more about your project!

Request a quote
Contact us