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SEO tips: Benefits of backlinking

Tessa Dempster
Marketing Coordinator
Successful Search Engine Optimisation strategies are an integral part of modern day digital marketing. SEO improves website rankings, search engine visibility and brand awareness. However, improvements on your own website aren’t the only way to better your visibility online. Off-the-page digital marketing techniques operate based on “recommendations” from other sites. This form of SEO technique is known as backlinking, which is the practise of getting a direct link to your website from another website. What does this mean for your website? And how can it improve your search engine rankings? Here are five benefits of backlinking that could help improve your website's SEO.

Brand authority and exposure

Having a link to your website on another website improves your search engine rankings. Why? Because Google and other search engines consider these links as indicators that your website provides useful information to users. Getting a backlink to your website is good for your SEO; however, getting a backlink from a popular, high performing website is GREAT for your SEO. This latter form of backlink also gives your business great exposure to the other website’s audience. Consistently posting new, informative content will promote your business as a point of reference for industry information and can lead to other websites creating backlinks organically to your website.

Referral traffic and resource links

Referral traffic from other websites (not just search engines) is a large part of all traffic to your business’ own website. This could come through social media, advertisements or from other websites in the form of backlinks. Getting a solid backlink from a reputable website means the link will continue to feed traffic to your website so long as the link remains active; this could be years. As most things are digitised nowadays, anything and everything that is uploaded online is something that can be utilised for other users. If you want to improve your organic backlinks, creating informative, industry-based content is a good way to get noticed by other online businesses or blog sites. In particular, this form of content will enable your website or blog articles to be listed on online directories or be used as resources by other companies, landing you backlinks and improving your page authority.

Build relationships

Creating backlinks isn’t just about getting more click-throughs to your website, it is about growing your community. This could be in the form of building brand awareness by increasing the chances of customers seeing your products or services listed on a prominent website in the industry, or this may be growing your audience through increased newsletter subscriptions or following on your social media channels.

Start building your business

Now don’t be fooled, not all links are good links. Some businesses make the mistake of using paid online forums as backlinks to their website. Whilst this does function as a backlink, the quality of the source isn’t reputable and can often have little or harmful effects on your overall SEO. If you want more information on how to boost your Perth SEO rankings, book a consultation with the Undergrnd Marketing team. Our Perth digital marketing agency specialises in web design and SEO, with a team of content marketers experienced in SEO content plans, digital marketing strategies and web design. Get in touch to find out how our digital marketing solutions can help improve your website’s search engine rankings.

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