The first thing you should consider when creating a mobile-friendly website is formatting. Building your website in the right format from the get-go will save you a lot of time in the long run, and help attract more users on different devices. If you’re starting a website from scratch, make sure you incorporate a responsive design that adjusts to the device used by your customers. Mobile users, and especially those using touch screens, use their devices in a completely different way from desktop users, so selecting a website design that adapts to tapping and swiping will help them better navigate your website.
Regardless of whether you’re building a website with a mobile or desktop in mind, you always need to clearly display your business’ contact details. In addition, your customers will also need to know what they should do with this information. Do you want them to call you? Or do you want them to physically walk into your shop? Make sure you include a relevant call to action on your website. With mobile-friendly websites, in particular, you need to make it as easy as possible for prospective customers to complete a call to action. For example, if you want customers to call you, include a link or button that allows them to call you in a click from their mobile. Similarly, if you want mobile users to find your physical store, include a map function linking to their mobile GPS. The easier it is for mobile users to complete an action, the higher the chances they will actually do so.
Given the popularity of mobile devices, it’s now essential that a business’ website performs well on tablets and mobiles. This means ensuring your website loads quickly on different devices. Modern mobile users are used to speed, so a slow loading website could seriously impact your website usability. Make sure you avoid large or high resolution images with long loading times, and ensure all your content is actually viewable on mobile sites.
Attracting more mobile users isn’t just about ensuring your website has great mobile usability (although this is a huge part of it). If your business has adopted a paid advertising strategy, you also need to ensure your ads are well adapted to mobile search. Users search in a different way on mobile devices, so it’s important to create adverts with mobile in mind. Mobile users are likely to search short and concise phrases (like ‘local plumber’ instead of ‘plumbing company located in South Perth’), so try avoiding long phrases, and make sure your ads are relevant, short and concise. You may even want to specify if your ad is mobile-prefered.
With a growing number of consumers accessing search engines via mobile devices, more and more businesses are turning to alternative mobile solutions to attract new and existing customers. Mobile apps can be a great way to attract users’ attention and ensure existing customers remain engaged with your business or brand. You can use these apps in a variety of ways to speed up purchasing processes, reward loyal customers with online offers, and send customers push notifications to ensure they don’t forget about your business.
If you need help establishing the best online strategy for your business, the marketing experts at Undergrnd Marketing can provide the advice and support you need to make the most our of your online efforts. Our Perth-based marketing agency offers a range of online services, from web design to content strategy, to help businesses increase and optimise their online presence.
For more information about our marketing services, get in touch with the team today to organise a consultation.