Dylan UrquhartJune 4, 2015Instagram is a fantastic platform to use for many businesses; it focuses on showcasing an appealing image, coupled with a short spiel about the product and hashtags to help users find it.
It's a system that works, and it's highly effective in increasing consumer desirability in many big and small business around the world. However, the platform is about to make a major change that will turn heads around the globe.
Instagram is adding a 'Shop Now' button.
No longer will the consumer see the product and have to explore themselves where to buy the product. Now, a single click-through will allow Instagram's 300 million users around the world to purchase directly through the app.
It's revolutionary to say the least.Instagram has become such an effective medium through its ability to cut out the clutter of advertising from the user's wall, as well as making it easier and less hassling for users to follow businesses through the photo-sharing app. In short, it has been a beneficial addition to digital marketing for all businesses and online consumers alike.
For now, the feature is only available to brands that pay advertising fees. The exact price and process of how the "shop now" button works still remains unclear, but it's a big step in the right direction to grow businesses. Watch this space!