With over a whopping 500 million active monthly users, Instagram has established itself one of the world’s most popular social media platforms. For businesses, in particular, the digital media channel has become an increasingly important marketing tool, helping organisations build an online presence and ultimately playing a key role in attracting potential online buyers.So if you haven’t yet joined the Insta-revolution, it’s probably time to re-think your social media strategy and incorporate the platform into your business’ marketing campaign.
For businesses and users alike, Instafame isn’t something that comes overnight. Building up an online following often requires digital expertise as well as a solid approach to social media. Natalie Piper is a Perth-based home-stylist turned Instagram sensation, who shares some top tips on how to optimise your business’ Instagram account.
For Natalie, Instafame was never actively sought after, but something that organically evolved over the space of three years. Natalie explains:
“My original aim was to hit 1,000 followers - so to now have over 30k is mind blowing. My aim was never to be instafamous - Instagram is purely a creative outlet for me.”
Whatever her intentions, Natalie was certainly doing something right when it came to building up her Instagram following. Having now hit over 31,000 organic followers on the platform, it’s safe to say Natalie has found an effective approach when it comes to social media marketing.
Natalie: “You’d be surprised how many people like to support local Instagram-based businesses”
Need help optimising your social media campaign? The experienced team at Undergrnd can help you find an online strategy that suits your business. Get in touch with us via our website to find out more.