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The importance of great photography in social media marketing

Dylan Urquhart
Director

Thanks to the evolution of smartphones, humans are now estimated to have an average attention span of eight seconds… that’s not a lot of time to attract someone’s interest (if you’ve made it to the end of this sentence - congratulations). As a result of modern expectations on social media, it’s now more important than ever to engage your followers’ attention within seconds. How do you do this? The answer is - through great photography.

First impressions count

The saying ‘first impressions count’ has never been so true than with modern social media. In those first few seconds of staring at an image, a social media user has already decided whether or not your page is worth perusing further. If you’re hoping for a stop and not a scroll, make sure you set the best possible first impression with great photography by a trusted social media marketing agency

Stand out from the crowd

So what’s the big deal? You can just pull a few stock images from the web, right? Stock images are all well and good...unless you want people to actually engage with your brand. In the modern market, original content is key to brand identity. And you can’t really create your own identity with someone else’s images. Enlisting the help of an experienced social media photographer to capture images and campaigns that are unique to your business will help you express your values and show your followers you are different from the rest. Creating a memorable brand identity is key to ensuring customers relate to and remember your business. 

An image speaks louder than words

They say an image speaks a thousand words, and this really is the core ethos of social media marketing. An image not only expresses what your business offers to customers,  it also gives you an opportunity to express your values and standards. A restaurant that consistently delivers mouthwatering photos of food isn’t just saying ‘we sell food’, it’s saying ‘we sell consistently great food’, and ‘come to us for the best brunch in Perth’. Social media channels are a means through which you can tell your users who you are and what you stand for, so make sure you convey your message with original, quality photography. 

Need help with your social media campaign? 

Whether you need help developing a social media strategy or want to spruce up your social media channels with engaging social photography, the experienced team at Undergrnd Marketing can help your business reach its social media goals. From content creation to social photography, we offer a range of marketing services to suit all businesses.  

Interested in working with us? Get in touch with the team at Undergrnd Marketing today to find out how we can help.

Got a project in mind?

We are very interested to hear more about your project!

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