Raising money for your startup could mean the difference between turning your company into success or see it languishing by the wayside. If you need to raise money for your startup, social media is the answer. Research states 84% of CEOs use it to make financial decisions. If you are smart about it, you have the potential to communicate with millions on a tiny budget.
This guide is going to show you how you can go about supercharging your social media marketing.
The first thing you have to understand is that every social media platform is different. Every social media network has a niche and it has its own nuances that you have to take advantage of in order to meet the needs of that niche. You can’t apply the same strategy to every single social media platform and expect to get results. This is one of the critical building blocks of social media.
By linking all your accounts together for simplicity, you are missing out on what every social media platform needs. Instead of concentrating on targeting as many networks as possible, stick to the ones where your target audience are.
And that nicely brings you to the next big point. If you are marketing to potential investors, you need to find out where they are likely to be hanging out. It goes without saying that for anything professional LinkedIn is the only real option to choose.
Outside of that, you need to get an idea in your head of your perfect customer and your perfect investor. There will be an ideal platform for you. And once you discover that platform, you should work on what you need to do to create the biggest impact on that platform.
All social media accounts are completely free of charge to use. On the other hand, most social media networks are also pay to play. You can setup an account, but if you’re trying to market your brand on Facebook you’ll soon discover that you have to use the paid options.
One thing that social media is extremely good at is taking your money. Throwing money at the problem won’t lead to results. You have to study the paid platform offered by Twitter, Facebook, and everyone else. Understand what you need to do to get a good return on your investment.
Not only will this enable you to find an investor it will teach you how to better market yourself going forward.
You have the chance to connect with practically anyone on the planet. There has never been a more efficient way of sending a message to your target audience. This prompts feedback and interaction. Startups, at this point, often make the mistake of either not responding or leaving a generic response that doesn’t invite further conversation.
You need to go out of your way to form real connections. It doesn’t have to take a lot of effort. As long as you are acting like a person speaking to a friend you are going to see incredible results.
Don’t just sell to your audience engage them. The sales and the investor interest will come naturally. In the world of today, people want real.
Social media can be problematic because it’s always changing. As soon as you master one strategy you discover that what you were doing before is no longer relevant, or it’s no longer as effective as it once was. Startups have to remain flexible if they are going to continue to reach their target audience and increase the chances of attracting investment.
So how do you reevaluate your strategy?
First of all, keep up to date on the latest changes within social media. Don’t wait until everyone has updated their strategies before you follow suit. This is a constant arms race and you have to stay ahead of the game.
Once you have discovered what’s changed and how you need to react to it, it’s time to start testing again. Many startups set a part of their budget aside in order to experiment with new features. This may cost them more in the short-term, but it gets them more back in the long-term.
Marketing on social media for investment is a great idea for startups in any industry. It requires careful planning and knowledge of your target audience to make this happen, though.
Do your research and keep testing to get the best possible results.