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How to create a strong social media strategy

Tessa Dempster
Marketing Coordinator
Nowadays, having an active presence on social media is an integral part of any social marketing strategy. Social Media News reported that Australia has one of the largest social media users in the world per capita, with about 60% of the population holding a Facebook account, with half logging in at least once daily. Instagram is slowly catching up with more than 37% of Australians logging in each month. If you want you business to be tapping into this market of consumers, here are some tips on creating a strong social media strategy for your business.

Know your target audience

To best create a successful social media strategy, you will need to properly identify your target demographic. This can be broken down into several categories including age, location, gender and interests. Targeting your business to specific audiences will ensure your social media posts are reaching the right people for your products and services. For example, if you sell luxury cars, you would be setting your profile to target customers with high spending capacity, as opposed to teenage females who don’t have the means to purchase your products.

Set achievable goals

Social media strategies won’t be successful overnight; they are part of a process. Results will be achieved over time with effective planning and monitoring. Therefore, you should be setting reasonable goals that are achievable for your business. This may be a set percentage increase in followers over a three-month period, or a rise in engagement on posts. These goals should reflect the marketing targets of your business or match sales KPIs.

Create engaging, shareable content

One of the most effective ways of increasing your business’ social media engagement is to post creative and engaging content that promotes public discussion or sharing. However, one of the biggest mistakes businesses make is sharing irrelevant content to their audience to boost engagement. For best results, ensure your social media content is always in line with your business’ products and services; this could be posting news of a recent industry change or announcing a popular item is back in stock.

Actively Interact with users

Not only do you need to post content, you need to respond to users as well. This will assist you in actively engaging with your customer base to give that direct point of contact for queries or suggestions. Make sure you discuss tone, response protocol and language style with your marketing team to ensure consistency is maintained across platforms.

Closely monitor results

The only way to improve your social media strategy is to actively track your results. Whether it be reviewing the results of a social media campaign to see conversions, or tracking post engagement over a set time period, closely monitoring social media activity will allow you to identify any successes and  areas for improvement over your social accounts.

Undergrnd Marketing is a Perth digital marketing agency with a team of specialists in content strategy and creation. Our team of digital marketers can provide your business with a social media strategy that reflects your online goals and sales KPIs. Book a consultation with Undergrnd Marketing to discuss digital marketing solutions for your business, and let us tailor a social media strategy to assist you in increasing your online presence

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