Unless you’ve actively attempted to avoid all forms of social media, you are well aware of it and what it entails. Sharing photos with friends on Facebook, sharing snapshots of your day on Instagram, or seeing what your favorite celebrity is up to on Twitter (maybe even sending them a personal note). But when it comes to your business, what’s the point of having a social media presence outside of the obvious advertising realm? Well for starters, it’s a great way to find new talent, or acquire business partnerships! You might think, “How on Earth is Facebook going to get me business contacts, or attract talent to my company”? You’d be right just five years ago. Back then, it was simply a fun way to keep in touch with people around the globe. Today, it’s an incredibly powerful tool in getting your name out there.
I’m going to use a relatively new company based out of Detroit as an example. Shinola is part of wave of new companies that is leading the Detroit resurrection. Whilst the news about Detroit was constantly bad for the past 30 years, the past five has seen a resurgence in specialty craft shops opening up right downtown. Where once was rampant crime and massive economic depression, now, there’s boutique shops making high end bicycles and watches that are sold in Neiman Marcus (think American version of David Jones) and restaurants serving gastro pub cuisine. Now, how on Earth would a shop opening up in the bad part of town ever hope to bring in customers, most of which live nowhere near their store fronts? Simple, through a grassroots media campaign using the power of Twitter and Instagram. By attracting a certain demographic, those people go on to post images and updates from these shops. Word gets out that there’s some cool stuff happening in downtown Detroit. Before you know it, people are actually driving 30-40 minutes out of their way to have a coffee and a meal before walking over to Shinola to check out expensive bikes and watches. Now Shinola is a national brand who’s “Made in Detroit” motto has become something of a badge of a successful second chance.
By encouraging people to visit your store, check out your Twitter handle or Instagram, you’re subtlety adding to brand awareness of your company. The more people say encouraging words of your business, the easier it can also be to hire new talent. Nothing says this a good place to work more than people who post about work (hopefully in a good light) and old employees who can fondly reminisce of their time there. Of course, you cannot force this. Having a well-managed social media presence is key to encouraging people to tag your business. Being forced to talk about a business is a sure way to incur some unpleasant posts, but keeping things simple and open makes people feel at ease with your business and maybe will even encourage them to talk about it socially.
Speak to your local digital marketing agency to see how you can integrate your customer service offering and day to day promotional activity with social media.