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How Snapchat can benefit your business

Tessa Dempster
Marketing Coordinator
Since the introduction of Instagram and Facebook stories, there has been a lot of controversy over the longevity of Snapchat. This direct share social media platform has long been the forerunner for direct messaging and live streaming; however, now that other big social media platforms are adopting similar features, is there still a need for Snapchat for business marketing? The answer will largely depend on the products or services your business is selling, as well as the target audience. Could Snapchat be the digital marketing solution your business has been searching for? And could it offer your business a new platform to engage with customers?
Courtesy of Business Insider

The importance of going digital

With 79% of Australians using social media, an increase of 10% from last year, it has become a necessity for businesses to get their digital house in order. And by house, we mean social media platforms. This isn’t to say your business needs to be across all platforms, as some are more tailored to certain industries than other; put simply, you will need some sort of social media presence to ensure your business is visible against competitors. Whether this be LinkedIn, Instagram, Facebook or Snapchat, your business will need some sort of digital presence (other than a killer website), to ensure your digital marketing is successful.

Getting social on Snapchat

Social Media is definitely a Millennials game, with 99% of 18 to 29 year olds active on social media. Across the world there are 400 million snaps sent every single day, 9000 snaps shared every second, and more than 10 billion videos views daily. That’s a lot of untapped potential. Snapchat is a global platform; unlike Facebook which is commonly tailored to your region, Snapchat can be viewed from across the world, and offers users a live or private look into a business’ day-to-day - all users need to connect is the handle.

What content to post on Snapchat

As Snapchat is focused on livestreaming and direct messaging, it allows you to give your business a personality. It can show behind the scene footage, updates on new products, direct shopping, or live footage from events. Another great feature of Snapchat is its filters (and we don’t mean the puppy ears). Your business can purchase a screen Geofilter for events that users can use when they share videos or images with their network - now that’s modern word of mouth advertising.

If you need advice on creating or promoting your business’ social media platforms, Undergrnd Marketing in Perth can help you find a marketing strategy to suit your digital needs. Our experienced team of digital marketers can provide you with social media consultations and a tailored social media strategy to assist you in building a successful online presence. Get in touch with our team for more digital marketing solutions.

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