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Google AdWords vs Facebook Ads - which is right for me?

Dylan Urquhart
Director

Online advertising is moving at an uncontrollable pace, so fast that it’s hard to keep up with the amount of new features, trends and the cost benefits of each without closely studying it on a weekly basis. We have seen a few clients and friends who often ask “what is better, Facebook Ads or Google AdWords?”. The answer is simple -  it depends on what you are trying to achieve. In this article, we look into the benefits of each platform and why you would choose one over the other.

Facebook Ads

Facebook Ads
Courtesy of www.wired.com

Benefits:

  • You can incorporate video, imagery or carousel style ads which land directly into the news feeds of people who like pages and content similar to your products or services.
  • You can reach new audiences and put your brand in front of them.
  • Price per click is based on how relevant your ad is, keeping the cost per click manageable and often cheap.

Negatives:

  • Over time, it has been proven that only a few industry sectors have good success rates using Facebook.
  • Not all your ads will be served to people who are in a ‘buying mood’ as it will just appear in their feed.

Google AdWords

Google AdWords

Benefits:

  • You will often be put right in front of searchers who are more likely to be in “buy mode”.
  • Users are directed straight to your website and expect it, increasing the likelihood of purchases or conversions.
  • Can be cheap if the search volume is low.

Negatives:

  • You’re often limited to a text or display ad which may prove difficult for those who need more than a paragraph to explain their business.
  • Can be costly if the search volume is high. For example, “divorce lawyers perth” can be up to $100 per click for the top page bid.

Do I Have To Choose?

Always keep in mind, Facebook Ads are a different style of advertising to Google AdWords, as Facebook targets what someone might be interested in, whereas Google AdWords targets search behaviour. A good way to use the two together is to use Facebook for brand awareness and product awareness, then pair it up with Google AdWords to target searches within your keyword targets. For example, if you are selling football boots, you would showcase the boots and your brand on Facebook, then use Google AdWords to target the words surrounding “buy football boots”.

Many advertisers notice an increase in searches for their product name or brand name after using Facebook Ads to bring attention to their brand. Whereas many advertisers notice higher conversion rates when Google AdWords is implemented.

Overall, if you are looking for good results, it’s always best to incorporate both Google AdWords and Facebook Adverts in your advertising efforts. Set aside a higher budget for Google AdWords, and use Facebook Adverts to showcase what you do or entice interest from potential customers.

Need help with your online marketing strategy?

If you're looking to implement an online marketing campaign but you don't know where to start, Undergrnd Marketing may be able to help. Whether it's Adwords, Facebook Ads, or your overall digital marketing strategy, our experienced team can help you identify the best marketing strategy to reach your business goals. Contact the team via our website today for more details about how we can help your business.

Got a project in mind?

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