You may have noticed there are quite a few more characters available recently for your Google meta descriptions. This is because the search engine increased its meta description allowances from 160 characters to a whopping 320 characters! SO, what does this mean for your businesses current meta descriptions, and will you have to change them? The short answer is no. The extended meta descriptions still operate under the original format and principles; the increase simply means businesses now have the option to add more information for potential readers. Businesses should ensure all future meta descriptions are written with the increased characters in mind, and maximise the opportunity for SEO keyword terms for their business page.
You may have noticed some websites starting to appear with an extra ‘s’ at the beginning of their url. This is the update to http (hyper-text transfer protocol secure). What does this mean for your website? Having the https update means your business’ website is more secure, with added protection on data and security logins. In turn, this means improved SEO as search engines will recognise your website as a secure, trusted source and award you with better rankings. If you are unsure how to apply this update to your website, get in touch with your local Perth digital marketing agency.
WIth the release of Google Home, business should be updating (or creating) the frequently asked question pages on their websites. Why? Google Home acts as a search query response device that will search Google for the best answers to direct questions it is asked. For example, users can ask their Google Home device “how to fix a leaky tap” and google will search for the best answer to their questions. By ensure your business’ frequently asked questions page is up-to-date with common questions, you can improve the likelihood of your landing pages being selected. The more times Google Home picks up your page, the better this is for your SEO rankings.
Search engines operate by giving you the best match to your search based on keyword search terms and location. If you are tossing up between a .com or .com.au website domain, consider opting for the latter to improve your local SEO rankings. By registering for .com.au, search engines will associate your business’ website with its location, improving your SEO rankings for local keyword searches in your area.
Nowadays more than 19 million Australians own a mobile phone, and with a rise of consumer preference towards online shopping, there is high potential for businesses to capitalize on mobile shopping. To do this, a business must first have a mobile friendly website. If your business does not have a mobile friendly website, you should be getting your digital marketing team to address this issue as a priority as it could be doing serious damage to your SEO rankings. Websites that are mobile optimised will have a higher user experience and are also expanding their reach from fixed PC to accessibility anywhere, anytime on a mobile device. You can check whether your website is mobile friendly by visiting Google Webmasters Tools.
If you need to get your website SEO ready for 2018, get in touch with the Perth digital marketing team at Undergrnd Marketing. Our experienced team of web designers and Perth SEO specialists can ensure your business’ website is updated with the latest SEO techniques. Book a consultation with Undergrnd Marketing for a in-depth discussion about the best digital marketing solutions for your business.