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Five reasons why you need a content marketing strategy

Dylan Urquhart
Director
If you haven’t yet incorporated content marketing into your business strategy, you need to make some changes, and fast. 

With the rise of social media, it has become more and more important for brands to connect with their customers on a digital level. An effective content marketing strategy can not only help you build relationships with prospective customers, it can also generate website traffic and become a key driver of your business’ sales.

What is content marketing?

As opposed to traditional forms of marketing that focus on pitching customers a product, modern content marketing is about drawing customers in by providing them with relevant and interesting content they will find useful. This online content can include company blogs, online videos, how-to guides, infographics, e-books and more. Digital content marketing is quickly overtaking traditional marketing forms as the preferred strategy for businesses looking to boost their online presence and increase engagement with their product/brand.

Benefits of content marketing

Give your business an identity - Content marketing is a great way to build brand identity. By creating and regularly posting content (be it blogs, videos or infographics), you can give your company a voice and better express your business’ values to your customers. As well as making your business more recognisable, this will help you build trust with your audience and convert more of those prospective customers into clients.

Greater search visibility - By producing high quality and SEO-friendly copy for your website, you can increase your rankings on Google and other search engines. Posting original content that is keyword focused will help you target the search terms most relevant to your business, increasing your search visibility for your chosen keywords. These higher rankings will in turn attract more traffic to your website, leading to more potential click-through conversions.  

Drive engagement - A good content marketing strategy can work wonders on customer engagement with your business. By producing interesting and shareable content, you can increase your reach across your different online platforms whilst also building your business’ credibility. Word of mouth advertising is an extremely effective and powerful marketing tool, as potential customers often trust customer recommendations more than promotions from the business itself.

Reach your target audience - Content marketing provides businesses with the opportunity to tailor their marketing strategy to their desired audience. Through platforms such as online blogs and social media channels, you can create and post content that appeals to a specific demographic or group of users to ensure you are attracting the right traffic to your website.

Keep things relevant - In today’s evolving market, it’s important to ensure you can address your customer’s changing needs. By regularly producing exciting and original content, you can ensure your business remains relevant in the current climate. Through regular digital content, you can show your customers you are up-to-date with the latest news and market trends, proving you are an informed professional in your field.

Need a  content marketing strategy?

Whether you’re looking to boost your online presence, increase your website traffic, or drive online sales, a good content marketing strategy could be the solution your business’ needs. As experienced marketers, the team at Undergrnd can help your business perfect its content marketing strategy. From basic content creation to keyword-focused blogs, we can find a content solution to suit your business.

Get in touch with the team today to find out more about our services. 

Got a project in mind?

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