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‍Five mistakes small businesses make on Facebook

Tessa Dempster
Marketing Coordinator
In terms of small business marketing, Facebook is a great way of getting information about your products and services out to the general public. With options to boost, target specific demographics, and create advertisements, Facebook is a great marketing tool for small businesses when used effectively. However, it can be difficult to understand how and why some features are better than others, and some businesses are actually doing more harm than good for their brand. Here are the five mistakes small businesses make on Facebook and how to avoid them.

Over-selling your message

Just the same as you wouldn’t try and sell a porsche to a three-year old, small businesses often make the mistake on Facebook of not properly targeting their audiences. “Broadcasting” your posts to the biggest audience instead of a relevant one actually does more harm than good. Facebook algorithms work similarly to SEO crawlers - it’s all about authenticity. Facebook originated as a form of online community, and this function still applies to its advertising methods. Small businesses need to post authentic, original content that resonates with their target consumer demographic.

Lacking originality

Nowadays, it is near impossible to create a truly original idea - but this doesn’t mean you shouldn’t at least try. Publishing engaging and unique content is a guaranteed way to increase your following and encourage overall engagement with your posts. Resharing the odd post here and there is perfectly acceptable, but we wouldn't recommend making a habit of it.

Posting without an online education

If you’ve been marketing on Facebook and just aren’t seeing the results you expect, chances are you don’t understand the platform properly. From incorrectly using the social media platforms extensive analytics system to uploading a poor resolution picture, these small errors can be the difference between a successful social media campaign and a flop. If you are new to Facebook, consider seeking the help of a social media marketing professional, or spend time reading through platforms’ online tutorials.

Having no plan for lead generation

Great, you’ve managed to gain some good momentum online with posts, comments and messages beginning to rise. However, the hard work isn’t over. There’s nothing more frustrating to an online customer than when a Facebook page doesn’t respond to a query on a post or private message. This can be very detrimental to sales conversion and the general attitude towards your business. Reviews and ratings are very important to sales and public opinion.

Time is money mentality

Running a small business is time consuming in itself, and the mentality of “posting when you can” isn’t a sustainable one if you want your business’ online profile to grow. Resharing content is one way to ensure your audience loses interest, and posting too frequently or not enough will probably do more harm than good. Implementing a social content strategy will help you stay on top of consistent posting, and allow you more time to reply to comments and potential sales opportunities. If you are unsure of what type of social media strategy would work best for your business, book a consultation with a marketing agency to help you kickstart your small business Facebook page.

If you need help creating or promoting Facebook content for your small business, Undergrnd Marketing in Perth can help you find your footing. From strategy consultations to content creation and posting, our experienced team of social media specialists can help you build a successful online presence. Get in contact with our team to find out how your business could be benefiting from digital marketing solutions.

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