Despite only recently allowing preferred partners to schedule Instagram content in advance, new Facebook updates have already caused a major disruption to popular scheduling apps.
Following the social media giant’s decision to implement stricter review processes for third-party apps, leading scheduling platforms such as HootSuite are now facing numerous functionality problems, including disruptions to auto-scheduling features.
The news comes after Facebook admitted that as many as 87 million Facebook users may have been affected by the Cambridge Analytica privacy scandal, during which the data-mining firm allegedly accessed data from millions of Facebook users without their permission.
Facebook have introduced the changes in a bid to restrict third-party developers from accessing and collecting user information, a move they hope will help to protect user’s online privacy and personal data.
“While change is never easy, we believe the immediate platform updates we are announcing today will build stronger connections for people, developers and businesses in the future, while maintaining their privacy and security on Facebook.” - Ima Archibong, partnerships at Facebook.
Whilst undoubtedly reassuring for Facebook users, the introduction of stricter review processes for third-party developers has proved a big blow for popular scheduling apps, whose key features and functionalities have been restricted by the changes.
Despite disruptions to the scheduling app, CEO of Hootsuite Ryan Holmes has shown his support for the stricter review process, reassuring businesses that the company is working closely with Facebook to restore impacted features.