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Five easy steps to trigger more social engagement

Julianne dE Souza
Content Writer
Running a social media account for your business isn’t always an easy task. Depending on what service or product you are selling and which industry you work in, creating a successful social media strategy can be tricky and it can take months to understand how your audience is responding to your advertising efforts. If your page isn’t triggering enough engagement, here are five easy steps to help small businesses establish a successful social media strategy.  

Know your audience

Whoever is in charge of coordinating the social media account for your business needs to be aware of who is interacting with your organisation online. If you are using Facebook, the Insights tools will give you information about your followers such as their age, location and what language they speak, along with what type of content they are more attracted to. It’s getting more difficult to engage your audience by liking or sharing content. If you are looking to spruce up your social media channels, why not try posting more interactive content such as photos or videos? It’s also good practice to be aware of the specific times when your audience is more active on social media. This way, you can choose optimal times to publish content when online traffic is higher, in turn increasing your chances of reaching a wider audience.

Be responsive and engaging

Whether you sell a product or a service, you may have encountered users asking questions or reviewing the product/service you offer by leaving a comment on your page. In these cases, you don’t want to miss out on the opportunity to interact with customers and acknowledge their feedback. In fact, it is extremely important to let your followers know that you are an active and engaged business that cares about your customers. Today, it is possible for your followers to privately message your account, and your responsiveness to these queries is visible from your page. Be mindful and try to be as responsive as you can; your followers will be more likely to message you with the promise you will get back to them promptly.

Cross-sharing and identifying meaningful content

As a commercial entity, it is common to be present on at least two different social media networks. Taking into consideration the context in which your business operates and the audience you are targeting, it is completely understandable to experience differences in engagement across your respective accounts. However, there are also ways in which you can drive your audience from one network to another. Whilst you should generally differentiate the content according to which social media channel you are using, if you have spotted content from Instagram that can potentially be suitable for your Facebook page, why not cross-share? Whenever you publish content from one channel, you will be able to publish it to the other one as well; this means you can play around with publishing times and see whether the content brings more traffic with this strategy.

Put your partnerships into the spotlight

If you’re already writing blogs for your business, you may be  aware of the benefits of sponsoring content from your website online. If you haven’t done this, it’s time to start working on additional content to share  with your audience. A good way to start is considering any collaboration, partnership, or project your business has been involved in. Showcasing your business and your work online, along with a good SEO and link-building strategy, can help you bring more visibility to what you are doing as well as enrich your social media content. Most importantly, whenever you are writing about someone else ask to be featured in one of their blogs or social media posts in return.This approach is called ‘Share4Share’ and it’s an easy (and cheap) way to help your business become more visible and reachable online.

Get help with your social media strategy

If you want to increase engagement across your social media channels but don’t know where to start, consider enlisting the help of a local marketing agency. As well as helping you choose the right social media channels for your business, an experienced marketing team will be able to identify the right strategy to meet your social media goals. The team at Undergrnd Marketing offer social media services and strategies to help businesses drive social engagement and establish a bigger online presence. Get in touch with our Perth team today to find out how we can help you take the social media world by storm.

Got a project in mind?

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