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Does my business need an Instagram account?

Tessa Dempster
Marketing Coordinator
Instagram is a social networking app whereby users upload photographs or videos to their accounts. Users interact with each others account, by liking, commenting and sharing each other’s content. As one of the most popular social networking apps, Instagram is a great tool for businesses as a marketing platform, especially for generating brand awareness.

Ecommerce in Australia is growing

The way consumers purchase goods and services has changed dramatically over the past few years. With the Internet becoming so accessible, customers are now favouring online purchases over in-store ones. According to reports by eMarketer, Australia’s online sales are expected to exceed $32 billion in 2017; so if your business doesn’t have an online sale platform yet - get one. Furthermore, there are over 19 million people using mobile phones across the country, and the number of social media users is set to exceed 12 million this year. With more Australians signing up to social media platforms, and a growing trend of customers shopping online, this opens up a massive marketing opportunity for businesses to capitalise on.

Instagram for business

According to SocialMediaNews, one in two Australians use Instagram. That’s 50% of the population you are potentially missing out on if your business doesn’t have an Instagram account. Instagram is a visual platform, so it is perfect for retail, hospitality, sporting, media and consumer goods. If consumers can see the product in action - an athlete running in a new pair of shoes, or a mouthwatering slice of cake - they will likely tag, share and purchase your goods or services. The social media network is great for growing your audience reach, as the more users engage with your content, the more consumers your posts will reach. However, the biggest benefit for businesses is that Instagram allows you the opportunity to enhance your brand by creating a personality or tone for your products and services. Photos and videos allow your business to show a different side than straight marketing campaigns such as behind-the-scenes footage, celebrating milestones or conversational tone of voice.

Quick tips for a successful instagram business account

If you are just setting up your business’ Instagram account, there are some simple things you should keep in mind when posting content.

  • Keep things consistent: using the same filter and posting regularly will help increase post engagement
  • Don’t be afraid to hashtag: hashtagging is crucial to Instagram posting, as it allows more users to find and engage with your content
  • Add a location: letting users know where you are in the world will lead to a higher engagement. There’s nothing worse than seeing an amazing shot and not knowing where it was taken

Need help setting up a business Instagram account?

If you are looking to set up an Instagram account for your business, the team at Undergrnd Marketing can ensure your business’ brand message is strong from the get-go. Our experienced social media professionals can help keep your business’ Instagram account on message, and assist you in increasing your engagement and overall brand awareness. For more information about our social media services, feel free to get in touch.

Social Media Statistics compiled by SocialMediaNews.com.au for September 2017. Source: Vivid Social - Social Media Agency. Figures correct as of 30/09/17.

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