At the beginning of each month, you have probably already created a content plan for the sake of effective management. An experienced content manager will already know what content is more likely to gain traction, and will have an idea of where the monthly budget is best spent. It is important to always set a realistic monthly budget that aligns with your business goals and has the potential to gain significant social media engagement at the same time.
It is imperative to create and target content to match your expectation and the actual ROI. For example, your main goal is redirecting the followers to your blog; therefore, you will want to allocate money on boosting a website or a specific post that links to your new blog entry. Keep in mind that you can decide whatever amount and whatever audience. The post will be more visible to the audience segment you target. The more you put money on boosting, the wider the audience you reach. How? This connects to my following point.
If you are thinking of boosting on Facebook, you have to acknowledge that this platform has become much more expensive that it once was. It’s a full on marketplace for sponsored content and bidding strategy is something you should look into further if you want to make the most out of your money. To keep it simple - whether you are thinking of sponsoring your content for 2 days or a week, the more money you put in for a shorter period of time, the more visible your post will be on a greater number of News Feeds.
The biggest mistake you can make when boosting content is thinking “alright, the wider the target, the better the reach”. Wrong! If you are publishing your content right, I am sure you are differentiating the content by covering several topics within the product or service you are selling. You could think of targeting your current followers, but it is worth making the effort to spend time targeting the perfect audience. For instance, if your blog is about car servicing, you want to target an audience based on interests related to cars. And since you want to sponsor this service in a selected area of your city, you might want to choose the best location range to better address the content to people who will look for and use your business.
Sponsoring content won’t promise you tons of likes and spikes in user engagement straight away, but it will definitely help you to experience a higher reach, a greater social engagement and increased brand awareness. If you need help with your social media strategy, get in touch in with the experienced team at Undergrnd Marketing agency. We offer a range of social media services, from social photography to advertising strategies, to help businesses boost their online presence.