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Is it worth boosting your social media posts?

Julianne dE Souza
Content Writer
Whenever we are using social media, we think about posting fresh content to delight our followers, matching the right content with the right publishing time to reach a wider audience, and carefully budgeting our activity within the relevant network. However, even though you are doing everything right, you may find yourself feeling frustrated because of only a  few new likes and a mere increase of engagement. Why? Because you are not boosting your posts. Today, social media networks have become more of a marketplace rather than platforms for users to share life’s important moments. Organic traffic is very hard to achieve unless you are allocating budget for sponsored content. If you really want to increase likes and user engagement, have a read of this article on why you should boost your posts.
Social media network

Define a budget for boosting

At the beginning of each month, you have probably already created a content plan for the sake of effective management. An experienced content manager will already know what content is more likely to gain traction, and will have an idea of where the monthly budget is best spent. It is important to always set a realistic monthly budget that aligns with your business goals and has the potential to gain significant social media engagement at the same time.  

How to allocate the budget

It is imperative to create and target content to match your expectation and the actual ROI. For example, your main goal is redirecting the followers to your blog; therefore, you will want to allocate money on boosting a website or a specific post that links to your new blog entry. Keep in mind that you can decide whatever amount and whatever audience. The post will be more visible to the audience segment you target. The more you put money on boosting, the wider the audience you reach. How? This connects to my following point.

Why money matters

If you are thinking of boosting on Facebook, you have to acknowledge that this platform has become much more expensive that it once was. It’s a full on marketplace for sponsored content and bidding strategy is something you should look into further if you want to make the most out of your money. To keep it simple -  whether you are thinking of sponsoring your content for 2 days or a week, the more money you put in for a shorter period of time, the more visible your post will be on a greater number of News Feeds.

Choosing the right audience

The biggest mistake you can make when boosting content is thinking “alright, the wider the target, the better the reach”. Wrong! If you are publishing your content right, I am sure you are differentiating the content by covering several topics within the product or service you are selling. You could think of targeting your current followers, but it is worth making the effort to spend time targeting the perfect audience. For instance, if your blog is about car servicing, you want to target an audience based on interests related to cars. And since you want to sponsor this service in a selected area of your city, you might want to choose the best location range to better address the content to people who will look for and use your business.

To summarise

  • Budgeting is the most important and trickiest part of the process. For every first test you need to remind yourself to not set yourself high expectations, but realistic objectives that will depend on your budget;
  • Allocating the budget is something that needs to be thoughtfully considered in line with your business goals;
  • Social media networks are marketplaces and competition in the auctions is highly aggressive; and
  • This is why it is paramount to target the right people you want to reach by sponsoring relevant content.

Sponsoring content won’t promise you tons of likes and spikes in user engagement straight away, but it will definitely help you to experience a higher reach, a greater social engagement and increased brand awareness. If you need help with your social media strategy, get in touch in with the experienced team at Undergrnd Marketing agency. We offer a range of social media services, from social photography to advertising strategies, to help businesses boost their online presence.

Got a project in mind?

We are very interested to hear more about your project!

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