Think carefully about how your website will be displayed, users scroll from the top downwards and therefore you should consider including all important information at the top of your website. This is cludes company name, and short list of services for search engine crawling and usability. Websites have less than 10 seconds to grab the attention of a user; with this in mind, you should ensure your website’s landing page is clear, concise and appealing to put your best digital foot forward. In digital marketing, first impression DO matter, and a user’s first experience on your business’ website will determine whether they continue to stay on the page or bounce.
Colour, font and spacing are all important and should be carefully considered. What tone do you want to set; professional or relaxed? What sort of users do you want to attract; professional or customer? Do you want your website style to match your logo? Once you’ve decided on how you want your website to look, create a style guide to ensure all future uploads and pages are consistent.
No one likes a slow website, especially users. One way to do some serious harm to your SEO rankings is to have a site with long loading times. Ensure you are compressing all your images, and avoid overloading pages with graphics that take a long time to load.
A website that is not search engine optimised may not appear in results for keyword search terms. There are several steps you should take to ensure you business’ website is search engine optimised. Posting original content, having quick load times, and a mobile friendly website can all aid in improving your search engine rankings. If you are unsure of how to improve your Google rankings, book a consultation with a Perth SEO specialist.
Users will typically skim over a website on first visit looking for keywords and relevant information to their search. With these tendencies in mind, text and call to actions are necessities to best instruct users on how they should act on your business page. Breaking things up into sections used heading and subheadings will help the users to better understand how to navigate your page and reach their intended information. Using images and icons will help users translate information faster and should be used in addition to text.
Undergrnd Marketing is a Perth digital marketing agency specialising in SEO, web design and digital marketing strategy. Our team can help you build and design a website to suit your online needs. From e-commerce solutions to professional services, Undergrnd Marketing can provide your business with the complete online services including web copy and search engine optimisation. Book a consultation with our team to discuss digital marketing solutions for your business.