Search Engine Optimisation is a crucial part of modern digital marketing strategies. If you are unsure of which SEO techniques will best suit your business, it might be time to consider hiring the services of an SEO specialist. The type and size of your business will not only impact the SEO strategy required to improve your search engine rankings, but also the type of SEO specialist you need. For Perth small to medium businesses whose main demographic is focused locally, consider hiring a Perth SEO specialist. This will mean the marketing team is local, has a firm understanding of your demographic and is more contactable. If you are considering getting help with your business’ SEO, here are some important questions you should ask before hiring a Perth SEO specialist.
This is the question all businesses want to know when hiring a Perth SEO specialist. It is understandable, as this is the desired outcome of all SEO campaign techniques. However, it is an impossible question to answer, and you should be skeptical of any SEO marketing company who gives you a definitive answer. The time period taken to rank on the first page of Google depends on a variety of things, including market competition on keyword search terms, the SEO package you have opted for and the types of SEO techniques employed.
Getting an idea of the success rate of previous campaigns and clients of an SEO specialist will help you better understand if a company is a good fit. For example, if you’re a small to medium Perth business and the SEO specialist has only previously worked with large, international companies, they may not be the best option for your business. Why? Largely because of budget. Big tier SEO companies come with big prices, and may give clients on a smaller package less experienced SEO specialists for the price of a senior employee. Working with a smaller Perth digital marketing company will allow you to find an SEO package within your budget and a team who is familiar with the needs of a Perth small business.
This will largely depend on how your business is currently performing in search engine rankings. A Perth SEO specialist should have looked at how your business’ website is currently performing before your SEO consultation to best advise you on the SEO services your business requires.
Ranking nationally for keyword search terms is great for SEO, but for Perth small businesses with local target demographics, ranking locally is much more important. Asking whether the Perth SEO specialist you are considering hiring has experience in local SEO rankings is therefore important in determining whether they are right for your Perth small businesses.
Lastly but probably most importantly - cost. The cost of hiring a Perth SEO specialist will largely depend on the scope of services your business requires. You should be very thorough in understanding what exactly you are getting for your services. Simple SEO audits and reports are one of the simplest techniques a digital marketing company can offer, so don’t be fooled into paying large amounts for this service. Backlinking and social outreach in addition to periodical keyword-focused content articles can range from basic to premium packages, with costs dependent on frequency of posting.
Hiring the wrong SEO specialist won’t only cost you money, but also valuable time. SEO is a process, and is not something that can be achieved overnight or within a short time period. Opting for a local digital marketing company to service your SEO requirements will give you the assurance they are familiar with the behaviours and common keyword search terms of your local demographic. Undergrnd Marketing is a Perth digital marketing agency offering a variety of SEO services including keyword focused blogging, backlinking, reporting and site auditing. For more information on our digital marketing solutions and SEO packages, get in touch with Perth SEO specialists.