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How to make the most of Instagram Stories as a small business

Instagram is a treasure trove of fun features that allow your small business to engage and connect with your followers on a whole new level. Here are some ways that posting Instagram Stories can benefit your small business.

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Instagram’s latest algorithm update to re-prioritise newer posts

Instagram update could prove good news for small businesses looking to up their engagement rates 

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How to make the most out of a limited Adwords budget

A quick guide on how to get the most bang from your buck on a limited Adwords budget.

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Influencer Marketing 101 For Small Businesses

lnfluencer marketing can be an invaluable tool for spreading the word about your small business, but how do you make sure your strategy pays off?

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Facebook privacy updates disrupt popular scheduling features

Despite only recently allowing preferred partners to schedule Instagram content in advance, new Facebook updates have already caused a major disruption to popular scheduling apps.

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The SEO trends set to spike in 2018

With Google and other search engines fast realising the importance of user experience, 2018 is set to see the emergence of SEO trends that prioritise users before anything else. So what should your small businesses be doing to prepare for the SEO changes to come?

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4 Ways to Capture and Keep Your Target Audience’s Attention - via Social Media Today

With more and more content on the internet every day, how can marketers ensure that they are capturing and retaining the attention of their target audience?

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The best coworking spaces for small businesses in Perth

With small businesses and freelancers steadily dominating the workforce, it’s unsurprising that Perth coworking spaces have been rising in popularity. Here are our recommendations for Perth's top coworking spaces. 

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How to survive social media as a small business in 2018

Is your small business prepared for the social disruption of 2018?

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Facebook announcement sparks content game change for businesses

With Facebook changing Newsfeed priorities once and for all, is your content strategy up to scratch? 

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Perth App helps small businesses fill vacant spaces

With the increase in freelance contractors and sole traders, the need for an office is becoming null and void; are coworking spaces the modern solution?

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Facebook algorithm change forces businesses to fork out for followers

Has Facebook put an end to organic reach for businesses?

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Instagram announces scheduling feature for business

Social media giant, Instagram, announce they will now allow business account users to schedule posts. What does this mean for your business?

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5 Questions to ask before hiring a Perth SEO Specialist

If you are considering hiring a Perth SEO specialist with your business’ SEO, here are five questions you should ask before signing on the dotted line.

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5 Simple Tips for Successful Digital Content Creation

Effective digital content is a crucial part of improving the online presence and overall visibility of your business. However, this isn’t as simple as just publishing some copy online. Here are some simple tips for creating successful digital content.

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SEO tips: Benefits of backlinking

SEO improves website rankings, search engine visibility and brand awareness. Off-the-page SEO techniques such as backlinking act as "recommendations" from other websites. Here are five benefits of backlinking that could help improve your SEO.

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5 Quick web design tips for building a professional website

Our experienced Perth web design team have put five quick web design tips for businesses looking to create a professional website.

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Get SEO ready for 2018

If you want to get your digital marketing sorted in the new year, there are some 2018 SEO trends you should be aware of.

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How to create a strong social media strategy

Strengthen your social media strategy with these digital marketing tips.

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How Snapchat can benefit your business

Find out if Snapchat is the digital marketing solution your business has been searching for.

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Five tips for a successful EDM

How to ensure you are sending the right messge to your subscribers.

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The importance of original content for your SEO strategy

Original content is key to establishing a successful SEO strategy. From higher search engine rankings to maintaining loyal clients, here’s why opting for original is the way forward for your digital marketing campaign.

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Benefits of a website content audit

Find out how a website content audit can make a huge difference to your digital marketing strategy.

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How web content affects SEO rankings

Web content is a big factor when determining SEO rankings. Have you made these simple errors?

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‍Five mistakes small businesses make on Facebook

Facebook is a great way of spreading the word about business to the general public so don't make these easy mistakes on your Facebook page.

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Why local influencers should be part of your SEO strategy

Learn about social influencers and how can they improve your SEO strategy.

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Does my business need an Instagram account?

Social Media is a great way for businesses to reach their customers online. Learn how Instagram can help boost your brand profile.

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How to make your business more mobile-friendly

With a growing number of consumers accessing the Internet via mobile devices, it’s more important than ever for businesses to adopt a mobile-friendly marketing strategy.

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How to get your business ranking locally

Get your business noticed in local search results

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So you want some sponsorship money?

Looking for sponsorship? Make sure you have these key pillars set up before you start pitching those potential suitors.

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Technical SEO mistakes you could be making on your website

SEO is becoming a necessity for businesses seeking to remain competitive in the modern marketing environment. Improve your search performance by avoiding these technical SEO mistakes. 

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Is it worth boosting your social media posts?

Not getting the responses you want on social media? Here's why you should consider boosting your posts

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Five golden rules of link-building

Follow these five golden rules to reap the rewards of your link-building strategy.

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Five easy steps to trigger more social engagement

Five easy steps to help small businesses create a successful social media strategy

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Google AdWords vs Facebook Ads - which is right for me?

We look into the benefits of AdWords and Facebook Ads to discuss would one is better for your business 

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Display Advertising vs. Search Advertising

With so many different options out there, it can be difficult to know which type of sponsored advertising best suits your business

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Perth’s new space sharing platform

Making space for small businesses

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Copywriting Hacks: How to create engaging online content

Engaging content is the essence of a successful marketing strategy. Without it, a business may find a decrease in the positive engagement with brand, audience participations and overall sales.Here are a few tips on how to get the creative juices flowing when it comes down to generating original and engaging digital content ideas.

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Common SEO mistakes your business needs to avoid

Make sure your website is primed and ready for the search engines by avoiding these simple SEO mistakes.

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The importance of great photography in social media marketing

It's never been more important to engage your followers' attention 

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Five reasons why you need a content marketing strategy

An effective content marketing strategy can not only help you build relationships with prospective customers, it can also generate website traffic and become a key driver of your business’ sales

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Startup Business Strategy: 20 Tips and Ideas for Restaurant Planning

There is a high demand for good restaurants, but why would people choose yours?

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How To Create Headlines That Get More Clicks and Conversions

Optimising the right keyword is essential to boost your online visibility. This is why online companies do their best to improve on their SEO strategies. When people search for information via Google, they only type a certain keyword.

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Instafamous: Insight from an expert

If you haven’t yet joined the Insta-revolution, it’s probably time to re-think your social media strategy and incorporate the platform into your business’ marketing campaign.

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The benefits of user-generated content

Whilst user-generated content can help boost your SEO, getting others to share and talk about your product is a great way to get the word out about your online business and/or social media campaign.

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Know your brand: which of the 12 archetypes is your business?

Branding is crucial to your business. It tells the consumer who you are and what you are selling. There are 12 business archetypes, which one does your business fall into?

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Facebook vs Instagram: Which is right for your business?

As two of the top 10 social media platforms, both Facebook and Instagram are effective marketing tools for businesses. But which is better? Find out here.

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5 tell-tale signs that an Instagram user is buying likes and followers

Ever browsed through Instagram and wondered how some account users have such a big following?

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The importance of visual content in modern-day marketing

With the rising popularity of visual media platforms amongst modern-day consumers, you can no longer ignore the need to go visual when it comes to your digital marketing strategy.

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Five 2017 social media trends to watch

Social Media is constantly evolving, developing new ways to engage, market and contact costumers. Here’s some of the latest trends that may affect your business.

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Top 5 Things Your Business Should Be Doing Online in 2017

2017 is almost here. If you haven’t got these things sorted for your business yet, then these top 5 should be on your to-do list come January.

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4 Tips on Writing Better Short Copy for Social Media - via Social Media Today

Writing short copy is hard, maybe even harder than longer pieces. 

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6 Proven Ways Content Marketing Benefits Your Small Business - via Entrepreneur

It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

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Does Your Small Business Really Need a Marketing Plan? - via Entrepreneur

There's no use in denying it -- marketing is a critical component of a small business' success.

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4 Ways You're Undermining Your SEO Efforts - via Entrepreneur

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.

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4 Ways to Improve Your Instagram Engagement - via Social Media Today

Instagram can no longer be ignored by businesses looking to connect with customers via social media. In just five years, Instagram has clocked up an active monthly user base of over 500 million, with over 95 million photos and videos uploaded daily.

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Why Social Media Management is Much More Than Just Posting - via Social Media Today

Social media management is about much more than simply posting content on Facebook, Twitter and Instagram.

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5 Social Media Tools That Will Help You Reach Your Marketing Goals - via Entrepreneur

Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some third-party tools.

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4 Social-Media Mistakes Your Business Can't Afford to Make - via Entrepreneur

Effective social media is never easy but if you don't get these basics right, it's impossible.

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What Would Happen if Your Brand Didn't Utilize Social Media Marketing? - via Social Media Today

Social media marketing can be great for creating an online brand presence and keeping in touch with your loyal customers. But how important is social media marketing really?

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5 Signs You Need a Social Media Team - via Social Media Today

Is it time to invest in a social media team? If you can tick even a few of these boxes, the changes are high.

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6 Steps to Dominate a Competitor's Social Media Marketing - via Entrepreneur

So, what do you do when competitors start poaching your turf? You dominate them.

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8 Tips on How to Deal with Negativity on Social Media - via Social Media Today

If you're managing social media for a brand, you're going to have to deal with negativity at some point.

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5 Ways to Win Followers and Customers With Your Responses to Instagram Comments - via Entrepreneur

Taking time to reply to your followers shows you care what they say and value them.

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Marketing with Emojis: 8 Dos and Don'ts - via Social Media Today

What are the best practices for brand use of emojis?

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Power to the Blogger: Why Consumers and Businesses Can’t Afford to Ignore Them - via Social Media Today

Blogs and bloggers should not be ignored. In fact, you should be paying more attention to them than ever.

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6 Strategies to Stand Out on Social Media - via Entrepreneur

Be creative and be tenacious in your social media marketing.

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5 Tips to Help Maximize the Reach of Your Content - via Social Media Today

While the content creation process is critical, distribution will also determine your ultimate success.

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12 Things to Consider Before Starting a Social Media Marketing Campaign - via Social Media Today

If you want to maximise your social media results, you need to have a clear understanding of your audience and purpose.

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Your SEO Campaign Needs Social Media to Thrive - via Social Media Today

As time goes on, social media strategies and SEO become more and more attached at the hip.

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10 Ways To Deliver Better Social Media Customer Service - via Forbes

"If your organization hasn’t made the transition to social customer service, or social care as it is conveniently called today, you are going to be left in the dust by your competition."

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Digital Marketing is About Experiences, Not Numbers - via Social Media Today

With the rise of digital marketing and the amount of data available, the quest for quantifying ROI on marketing activities has exploded.

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How To Safeguard Your Business Against A Social Media Nightmare - via Forbes

It's never been easier for a business to be ruined by one thoughtless tweet.

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Using Social Media for Business Without Bleaching Out the Social - via Entrepreneur

Navigate the risks of social media, from brand buzz to negative reviews, by charting an Internet course that avoids known obstacles and unforeseen dangers.

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7 Trends Changing How Companies Connect With Audiences - via Forbes

Whether you’re writing, distributing, or sharing content, account for these seven trends when crafting your marketing strategy.

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How Social Media can benefit your business

By encouraging people to visit your store, check out your Twitter handle or Instagram, you’re subtlety adding to brand awareness of your company. The more people say encouraging words of your business, the easier it can also be to hire new talent. Nothing says this a good place to work more than people who post about work (hopefully in a good light) and old employees who can fondly reminisce of their time there. Of course, you cannot force this. Having a well-managed social media presence is key to encouraging people to tag your business. Being forced to talk about a business is a sure way to incur some unpleasant posts, but keeping things simple and open makes people feel at ease with your business and maybe will even encourage them to talk about it socially.

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Don't disappear from Google. Be mobile friendly.

Google announced back in February 2015 that it would soon be changing up its search-ranking algorithms to help clean up smartphone search results to side with websites that are “mobile-friendly.” This means websites that are easily viewed and usable on mobile devices will have greater visibility in smartphone search results. Tablet search results currently will not be affected.

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3 User-Generated Content Marketing Mistakes to Avoid - via Social Media Today

User-generated content is a great way to promote your brand via social media, but there are some pitfalls you need to avoid.

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Why Is Snapchat Worth $20B? The Value of Implementing Trends - via Forbes

The photo sharing trend is here to stay, and it has valued Snapchat at $20 billion.

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Turning Your Most Loyal Customers into Steadfast Brand Advocates via Social Media Today

How can brands capitalise on strong relationships they develop with their audiences and use them to maximum effect?

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The Missing Ingredient in Your Social Media Marketing Recipe - via Social Media Today

Do you know which ingredient is missing from your social media marketing recipe? Find out which content type could take your efforts to Michelin-star level.

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The Benefits of Using Social Media for Customer Service - via Social Media Today

As more and more users and businesses embrace social media, the opportunities for its use as a customer service tool expand dramatically.

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How To Raise Money For Your Startup Through Social Media - Via Forbes

Raising money for your startup could mean the difference between success and failure. If you need to raise money for your startup, social media is the answer.

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4 Social Media Sites Small Businesses Should Use More Often - Via Entrepreneur

There's more out there than Facebook, Instagram, Pintrest and Twitter.

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The death of Instagram for brands - via Techcrunch

While larger brands have the marketing budget to pay for what was once free media, blogshops and other small businesses may not be so lucky.

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Top 5 mistakes small businesses make - building your own website

With the large selection of DIY website builders available, it's relatively easy to build your own website for your small business. Or so you thought. Many small business owners fall into the trap of building their own website with little to no experience thinking it will be a cheap an easy way to get their business some online leads. The top 5 mistakes that small business owners make when building their own website are:

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Hashtag Activism, does it create funds or fake supporters?

The ALS Ice bucket challenge, R U OK Day, Black Lives Matter. There are many trending hashtags that society jumps on from time to time to help create societal change. It's often a moving experience when you are involved.

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Why every public mining company should monitor social media

It could save you 314 million dollars. Whitehaven Coal is a case in point; in 2013, the ASX-listed company fell victim to a media hoax by an anti-coal campaigner, who falsely spread news of ANZ Bank pulling its $1.2 billion loan to the company based on ethical grounds. The news spread like wildfire online, and the Company’s value subsequently plunged $314 million before the record was set straight.

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Perth's Sunday Trading means it's now or never for small businesses to utilise digital and social media marketing

Small Businesses need to connect with their audience, share relevant stories and promote their business without looking like they are advertising. The biggest mistake small businesses make with their social media is that they use it to blatantly promote their products or services. DON'T DO THIS. Nobody goes onto Facebook looking for new products or services, thats what Google is for. Learn what attracts people to your business, then write about it to give your fans more information about certain aspects of your business, like how you make certain products or the backgrounds of your staff.

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Every cafe/restaurant owner needs to be doing this in 2016

As the owner of a small café or restaurant you might be asking yourself why you need to use Facebook or Instagram when you have a website. Or if you update your Facebook page regularly do you really need to use Instagram? The truth is your Facebook page, Instagram account and website all have quite different roles and should be used in conjunction with each other as part of a curated marketing campaign.

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Why you need to boost your Facebook posts in 2016

Whilst businesses across Australia have been harnessing the power of Facebook to grow their follower base and post content to help with their sales revenue, Facebook have been minimising these powers over the past few years without many even noticing it.

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Why you should avoid stock photos

By asking yourself this question, finding appropriate photos becomes much easier. Many web developers and small businesses make the common mistake of loading their page with pictures that simply look cool but don't exactly serve a purpose. Descriptive photos are the best, as they are meant to help showcase your business and explain to newcomers what you do.

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How to handle negative reviews - the right way

Once your business is established, there will come a time where you will start receiving reviews or comments online about your business and the products or services that you offer. Unfortunately not all of these comments or reviews will be in your favour, some may even be skewed or completely false. Here is Undergrnd Marketing's guide to handling these negative reviews in the local way, the Perth way.

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Why is Social Media important?

You'll see in many business around the world that there is no "social media specialist" or "director of digital audience." Quite often, the person that dictates your whole digital presence is known as your "social media person." Often they're just on their laptop in the corner, or just someone's 16 year old cousin who seems to be pretty tech-savvy.

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Instagram is about to change forever

It's revolutionary to say the least.Instagram has become such an effective medium through its ability to cut out the clutter of advertising from the user's wall, as well as making it easier and less hassling for users to follow businesses through the photo-sharing app. In short, it has been a beneficial addition to digital marketing for all businesses and online consumers alike.

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Friends and family = free labor

Now, before you think I’m implying you put your friends and family to work in your business, I’m not. Not only will you alienate your friends, your family might resent you. Instead, what I mean by free labor, is that when you have a website built, the best way to see what people think without putting your business out to the world is to ask them to have a look through it first. They can look at the style, the writing, and grammar, and give you quick feedback that’ll let you know if you’re achieving the desired results with your website.

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Got a project in mind?

We are very interested to hear more about your project!

Request a quote
Contact us